0 - 3 month guide

Weeks 28 - 40

You're in the final stretch! Your baby is getting ready to meet you and you're preparing for the biggest adventure of your life.

Tip for this stage

Take care of your body, prepare for birth and focus on rest - you're almost there, mama!

Feeding &
Burping

Newborn feeding can feel
constant at first. Follow
your baby’s cues.

What to know

  • Newborns usually feed frequently because their stomachs are small.
  • Look for early hunger cues such as rooting or sucking hands.
  • Feeding patterns may change during growth spurts.
  • Spit-up and hiccups can be common in the early months.
  • Speak with your healthcare professional if you have feeding concerns.

Helpful picks

Muslin Burp Cloths

Feeding Pillow

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Newborn
Sleep

Short naps and frequent
waking are normal during
the newborn stage.

Helpful sleep tips

  • Newborn sleep is usually spread throughout the day and night.
  • Watch for sleepy cues such as yawning, fussiness or looking away.
  • Keep daytime brighter and nighttime calmer and quieter.
  • Start a simple and calming bedtime routine when it feels right.
  • Always follow current safe-sleep recommendations.

Helpful picks

Newborn Swaddle

Sleep Essentials

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Tummy Time &
Development

Little movements help
baby build strength for
future milestones.

What you can do

  • Start with short supervised tummy-time sessions while baby is awake.
  • Tummy time helps strengthen the neck, shoulders and upper body.
  • If baby dislikes the floor, try tummy time on your chest first.
  • Place your face or a simple toy in front of baby for encouragement.
  • Build up tummy time gradually as baby becomes stronger.

Helpful picks

Tummy Time Mat

High-Contrast Cards

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Diaper &
Skin Care

Newborn skin is delicate.
Keep care simple,
gentle and comfortable.

Helpful care tips

  • Change diapers regularly to reduce prolonged moisture against the skin.
  • Use gentle baby-appropriate products where needed.
  • Pat baby's skin dry instead of rubbing.
  • Allow some diaper-free air time when practical.
  • Seek medical advice if a rash is severe, persistent or worsening.

Helpful picks

Gentle Baby Wipes

Diaper Care Cream

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Crying &
Soothing

Crying is one of your
baby’s first ways
of communicating.

Things to try

  • Check whether baby is hungry, tired, uncomfortable or needs a diaper change.
  • Try cuddling, gentle rocking or soothing sounds.
  • Skin-to-skin contact may help some babies settle.
  • Over time, you will become more familiar with baby's different cues.
  • Seek medical advice if crying seems unusual or baby appears unwell.

Helpful picks

Baby Comfort Blanket

Soothing Toy

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Bonding &
Connection

Your voice, touch and
face are already helping
baby learn and grow.

Simple ways to connect

  • Talk and sing to your baby throughout the day.
  • Respond when baby coos, smiles or looks towards you.
  • Enjoy cuddles, skin-to-skin contact and face-to-face time.
  • Use simple books or high-contrast images during awake periods.
  • Remember that bonding can grow gradually through everyday care.

Helpful picks

Baby Memory Book

Milestone Cards

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Remember

The newborn stage can feel beautiful, exhausting and overwhelming all at once. Take it one day at a time and enjoy the little moments as you get to know your baby.

← Previous: 3rd Trimester Tips

You’re doing great.

Every day brings new little discoveries.

Next: 3–6 Months Tips →

0–3 Months Overview

Return to the main
newborn stage.

View stage →

Month-by-Month Journey

Follow baby from Week 1
through Month 3.

Explore →

Shop Baby Essentials

Handpicked must-haves
for newborn care.

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•••

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This guide is for general information only. Speak with your healthcare professional if you have concerns about your baby’s feeding, sleep, health, growth or development.